The channels were selected according to the preferences of consumers.
Thus, in the package includes Discovery Channel and several other informative channels, youth and music channels of high quality, representing a variety of styles, such as O2TV and World Music, Mezzo, MCM and others. In addition, the package includes an interesting and entertainment channels: TVXXI, «This terrible TV" and "Real funny TV" channel packages and complement the world-famous French Fashion-TV and Fashion Men - Men's Fashion Channel. Not without sports channels, in addition to their inclusion in the basic package, a number of them highlighted in a special sports package. Formed themed package of channels in foreign languages.
In addition to TV services, is scheduled to provide a library of film "video on demand", network games, interactive programs and navigators. The project offers operators a complete solution for customer care: • Connect to the switch and the required network settings; • Installing the software (middleware) for customer care (control and service management, equipment, integration with billing, convenient client interfaces); • provision of set-top boxes - decoders (Set-Top Box); • access to TV channels and a library of media content.
Trends With the emergence of uniform standards of services through IP-based network integration and management of new services will become easier, save time and reduce the cost of launch services. This will enable the use of new applications to increase or maintain market share and more profit. Today, for telecom companies to provide IPTV-service is not just one of the areas of activity and need.
To win in the fight for market share, it is necessary to offer the best service at the best price. Initially, the deployment of IPTV services focused on market penetration and the rapid provision of operating services. While operators do not consider the compatibility of their systems IPTV architecture IMS (IP Multimedia Subsystem). However, in the future, this compatibility will make new steps on the market of content. The second life of IPTV is expected to come when understanding these services.
For example, the introduction of applications - communication and video conferencing, new ways to connect to the IPTV-services of mobile phones and iPod. The innovation lies in the possibility to combine a variety of equipment to expand the range of possible services. Integration of home gateways and set-top boxes not only TV, but with game consoles, laptops, network databases, appliances, cameras, systems of "smart home", allowing remote control of various equipment at the same time serve as an impetus to further development of services IPTV.