After the acquisition of Motorola Mobile Google's Chinese Lenovo planned to strengthen its position in the smartphone market and gain access to engineering design of the American manufacturer. Some media already has information on the withdrawal of all smartphones under the brand name Motorola, which the company later denied.
One of the first steps the company was to combine its mobile unit Lenovo Mobile and Motorola. Now all smartphones that come out of the walls of the Chinese corporation will be a team of engineers designed the American manufacturer. Touching it will be as the devices Motorola, and Lenovo and smartphone device a new brand Zuk.
However, in a number of media reported that Lenovo is not simply "pouring" one mobile unit to another, but also refuses to own brand. Thus, according to the authors Xiaomi Today, all smartphones will be released under the brand Motorola.
The public was surprised to take the news of such a large-scale restructuring of the company.
As later said on his page on Facebook general manager of the company, the CIS and Eastern Europe Gleb Mishin, this information does not correspond to reality. According to him, currently is working on a new marketing policy.
Mishin refused to disclose it, but stressed that there was nothing to do with the information appearing in the media, she has not.
Subsequently, the head of the Press Lenovo Service Marat Cancer published at the official position of the company. According to her, the company really is restructuring unit Mobile Business Group, a leading role in it now will play the engineers Motorola. The head unit will be the former head of Motorola Rick Osterloh.
In addition, cancer indicated that no final decisions on branding, product marketing strategy is still pending. "We are working around the world, and, as you know, all my people with their tastes and preferences," - said a company representative on his page. He noted that the company has not decided what brand and how it will be promoted in each particular market.
Later, cancer noted that the reorganization of the company's mobile business will continue to develop both brands Lenovo and Motorola.
Today, Lenovo is developing three brands of mobile gadgets. Apart from the Lenovo and Motorola company also launched a new brand Zuk, which should become "online flagship" of the company. Lenovo plans to sell gadgets Zuk of the same model that its competitors Xiaomi and Meizu, ie exclusively through the Internet.
Moreover, these smart phones the company is planning to work out all its technical solutions that subsequently appear in smart phones Lenovo and Motorola.
In particular, developers will keep in touch with users and devices to introduce new solutions in the software Zuk. If innovations justify themselves, they will be applied to other devices.
Motorola Mobility has become part of Lenovo in 2014, when the company bought the inventors of mobile phones from Google for $ 2.91 billion. In the time of purchase, it was announced that Motorola will be a separate entity with its headquarters in Chicago.
In turn, part of Google Motorola began in 2011, when the search engine paid for her impressive $ 12.5 billion. The company planned that Motorola will be the manufacturer's own devices with which Google will be able to oppose the Apple, independently develops devices and software for them.
Another aim was the acquisition of Motorola patent portfolio, which eventually left in Google after selling the company Lenovo.
When Google Motorola has significantly reduced its range, leaving the flagship line of Moto X, the middle segment of smartphones Moto G and affordable device Moto E. In addition, the company currently manufactures "smart" Moto 360 hours, which is unofficially "standard". It is on this model Google gadget traditionally shows its operating system for handheld devices Android Wear.
In addition, Motorola is now producing and the Nexus 6, which is also an example of Android-smartphone by the standards of Google.
